RTS’ Network Redesign Leads to New Offerings in its Mobility Toolbox. Working hand in hand with its constituents, RTS created new service offerings to serve riders more consistently and flexibly.

More than 40 years ago, when shifts were Monday through Friday, employees in Rochester, N.Y., could take a fixed-route bus directly to their office complex thanks to a business model the Regional Transit Service (RTS) offered at the time, where an employer would pay RTS to deviate a bus from the public road and go directly to their building. And 40 years ago, this worked—for some.

By establishing credibility and working closely with stakeholders, RTS simplified the system and introduced new mobility options, resulting in a consistent and flexible rider experience.