Smarter public transit comes at the cost of rider anonymity
- Date: 12/01/2023
Security experts were skeptical about the New York MTA’s switch to an OMNY tap-and-go system when it was first announced years ago.…
The project will complement Pave Commute, RideAmigos' personal commute app for employees that uses sophisticated algorithms to recommend the best commute option based on individual needs and preferences, match commuters doing similar things, and reward them for making sustainable choices. The design combines an intuitive user experience with proven principles of behavioral science — including findings from cutting edge studies with researchers from Duke University's Center for Advanced Hindsight — as well as social elements, gamification, and advanced multimodal routing technology.
Among the goals of the blockchain project are the development of an innovative system for collecting mobility data and establishment of a market for public and private stakeholders to invest in managing demand for existing transportation infrastructure. This will enable players in the mobility supply chain — employers, local governments, transit agencies, and micromobility providers — to reward commuters, based on reliable data, for transportation choices that reduce congestion, emissions, and parking costs. Furthermore, insights from this data can also guide planning efforts to optimize new development and service decisions.
Have more mobility news that we should be reading and sharing? Let us know! Reach out to Sage Kashner (kashner@ctaa.org).
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