More work needed on positive public perceptions of MaaS, shared mobility and CAVs, says UK report

In order to better understand the attitudes of the UK public towards future transport innovations, The Department for Transport commissioned BritainThinks to conduct a deliberative research project exploring perceptions of Connected and Autonomous Vehicles (CAVs), Mobility as a Service (MaaS) and shared mobility.

One result: People were often not making active, conscious transport decisions but rather defaulting to known options based on habit, convenience, comfort and cost combined. While travelling by car is preferred by most, due to both strong practical and emotional associations related to the autonomy of driving, travel decision making was also strongly influenced by a variety of demographic, attitudinal and lifestyle factors. As a result, attitudes influencing perceptions of future transport innovations were varied.