How to Build a Better Bike-Share Program

When corporate owners ditched New Orleans's bike share, the community stepped up to rebuild it with a focus on equity.

Geoff Coats still remembers how he felt when, in May 2020, all 1,350 bicycles in New Orleans’s popular bike-share program vanished.

“It was horrible,” says Coats, who managed the service, called Blue Bikes, for its owner, Uber. “For a lot of people, it was a little bit of PTSD from Hurricane Katrina, when the national chains could have reopened weeks after the storm but stayed away. It felt like, once again, when we’re down, we get kicked.”