Cabify launches ‘Cabify Go!’, a multi-modal subscription service

Cabify wants to own the way people in cities move. The Spanish-born ride-hailing company is rolling out a pilot multi-modal subscription model to 40,000 users in Madrid this week, with plans to expand to its other markets throughout Spain and Latin America.

The “Cabify Go!” subscription service appears to have something for everyone. All of Cabify’s different mobility offerings — ride-hailing service, electric micromobility subsidiary MOVO, bike subscription service Bive and courier service — are already available under one app, but now customers will also be able to select one of three plans that reflect the mobility needs of different users. Select users will now see a “Go!” button on the top-right corner of the screen. This is a step toward making the Cabify name ubiquitous among city dwellers planning a trip, whether they’re taking an old-fashioned taxi ride to the airport or are riding a scooter to work.