‘You SNAP, We Match’ program makes farmers market foods more accessible

Thanks to funding from Blue Cross Blue Shield, they created the “You SNAP, We Match” program, which allows people who use EBT/SNAP cards to receive a dollar-for-dollar match on SNAP items like fruits, veggies and bread. The uptown farmers market is planning to launch a shuttle service so they can transport people who live in food deserts, defined as places where there’s not a grocery store within a one mile distance.