Rideshare service gets pilot run in North Lake Tahoe

This summer, North Lake Tahoe residents and visitors will have a new microtransit rideshare service available through Tahoe Truckee Area Regional Transit. The program is piggybacking off the free Tahoe Truckee Area Regional Transit system in order to continue the public effort to reduce seasonal traffic. The door-to-door option of the rideshare pilot program could be the difference between visitors feeling the flexibility to come up from the Bay Area by train as opposed to their personal vehicle. The app could incentivize visitors to carpool and help reduce stress induced by traffic that locals experience on weekend trips to the grocery store. Potential passengers can request free, on-demand shuttle service through a mobile app not dissimilar to Uber or Lyft, Wright said, or through a local phone number. Both app and phone number aren’t yet available.