Increasing Customer Awareness and Understanding of On-Demand Transit

As transit agencies implement new or expanded on-demand services, effective methods in marketing and customer education are critical for success.

This webinar will provide findings and insights about how transit agencies and other local government entities approach marketing, customer education, and engagement efforts to improve awareness and utilization of their on-demand transit services or subsidy programs.

This webinar is based on TCRP Research Report 165: Customer Education and Awareness of On-Demand Mobility.