Enter The Buc, the first on-demand, app-based micro transit service in a major Atlanta business district. The Buc offers the sustainability and affordability of transit with the convenience and flexibility of a ride-hailing service. Using the Buc app, riders can book an on-demand, shared ride to any destination within the service zone. Rides to and from Buckhead’s two MARTA train stations are free and other trips are just $3 each.
The Buc’s first year has been successful, filling an important gap in local transportation options, building a growing ridership base and offering local businesses new opportunities to promote themselves and bring customers through their doors.
The number of trips taken on the Buc has increased by an average of 34% each month since its launch, and the service sets new ride records nearly every week.
One of the somewhat surprising developments of the Buc’s first year on the road is its popularity among Buckhead residents. Three multi-family residential locations made the top 10 list of pick-up points in the Buc’s first six months.
It’s important to note that the Buc is also contributing to transportation equity and environmental sustainability in Buckhead. Many people working hourly wage jobs commute by transit and have come to rely on the Buc’s free first and last-mile connections to Buckhead MARTA stations. Thanks to the Buc, CO2 emissions have been reduced by up to five tons – roughly the same positive air quality impact as 114 acres of deciduous forest.